Landing Page Creation & Optimization

What is a landing page and why do you need them? If you Google the term “landing pages” you get approximately 5 million results. So what are they and how can you use them effectively. In marketing terms, a landing page is a specialized page on your website that visitors are sent to directly once they have clicked on a link. The page is tightly focused on a service or product and it contains a call to action which should result in a sale or lead.

How can landing pages help my business?

Many studies have been conducted and many books have been written on landing pages. When you compare a traditional website where the customer has to go to the homepage, then select a category, then a product page and finally a product vs a direct landing page that focuses on that one single product that the client is interested in, there is not comparison as to which pattern gets the best results. So why do some few websites use landing pages? Because those that know about the success of landing pages are usually not the web designers. In fact, most people that are familiar with landing pages are probably in some form or another using landing pages to sell products or services of their own.

Typically a landing page is used for pay per click campaigns where you can control what keywords will send users to a certain page. If you have a website and are looking for higher conversions, let us help. We can spot trouble areas on a website and give you the best advice possible to convert users into sales.

Please give us a call at 512-301-8767 for a free consultation.

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